Should you raise your prices?
See how many customers you could lose after a price increase and still come out ahead. It’s usually more than you think.
of customers can leave before you earn less
- New price
- –
- Profit per month now
- –
- Profit per month after
- –
- Change per year
- –
Estimate only. Works in any currency.
Want a second opinion on these numbers?
Send us your numbers. We’ll reply with how we’d announce the increase to keep the customers you want.
How the numbers are worked out
Profit per sale now = price − cost
Profit per sale after = price × (1 + increase) − cost
Customers you can lose = 1 − (profit now ÷ profit after)
Questions
Why can I lose customers and still earn more?
Because the whole increase is profit. When each sale earns more, fewer sales bring in the same money, and you do less work for it.
How many customers really leave after a price increase?
Usually fewer than owners fear, especially with notice and a reason. Customers who leave over a small increase are often the ones who cost you most.
Is my data sent anywhere?
No. Everything is calculated in your browser. Nothing is stored or sent unless you use the form at the bottom of the page.
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