What are returning customers worth to you?
A customer who comes back costs less than a new one. See what raising your return rate is worth, in dollars a year.
in extra revenue a year at your target
- Revenue from first visits
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- Repeat revenue today
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- Repeat revenue at target
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- More customers coming back / year
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- Value of one point of return rate
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Estimate only. Canadian dollars, before tax.
Want a second opinion on these numbers?
Send us your numbers. We’ll reply with the two or three moves that would bring the most customers back in your business.
How the numbers are worked out
Repeat revenue / year = new customers × 12 × return rate × visits per year × average ticket
Gain = repeat revenue at target − repeat revenue today
The calculation only counts each customer’s first year. Loyal customers often stay for several years, so the real value is higher.
Questions
I don’t know my return rate. What should I put?
If you don’t collect customers’ numbers, you probably don’t know, and that’s normal. Estimate it: out of 10 new customers, how many do you see again within a year? For a car wash with no programme, 15–25% is a reasonable guess.
What brings customers back?
Three simple things: a reminder at the right time (next wash, annual service), a Google review request right after the job, and a plan or membership. You need the customer’s number and consent first.
Is my data sent anywhere?
No. Everything is calculated in your browser. Nothing is stored or sent unless you use the form at the bottom of the page.
We bring your customers back for you.
The Growth Desk repeat module captures numbers, asks for Google reviews, sends reminders and runs a simple plan. Month to month.